Presales and Marketing Support Solutions

Our approach

Acuity Analytics suite of solutions is designed to make a material difference to a bank’s ability to remain ahead of the curve in a very competitive landscape. Through strategic partnerships, we help commercial banks generate operational efficiencies, focus on revenue growth and manage risk effectively.

With more than a decade of experience in front-office and operations support, we partner with banks to offer support in proposal management and traditional and digital marketing tasks to enhance their presales and marketing functions.

The following are some of the product lines we provide support for:

Support We Offer

RFP Support

We support commercial banks‘ proposal management teams in compiling responses to requests for proposals (RFPs), requests for information (RFIs), and Association of Financial Professionals® (AFP) questionnaires
We cover the entire suite of treasury services products, including cash and liquidity management, commercial cards and trade finance
We prepare visually enhanced proposals and design attractive templates in line with branding guidelines
We conduct periodic reviews and maintain proposal software tools such as Qvidian, Loopio, RocketDocs and RFPIO
We create and maintain marketing templates and other commonly used material

Digital Marketing

Web content uploading, web content management, publications, and audits
Email marketing and campaigns
Social media marketing for an improved presence
Search-engine optimisation
Google and web analytics, sales and campaign analytics
Platform migration and maintenance

Marketing Collateral

Preparing marketing collateral such as product presentations, pitch books, flyers, brochures and laminates
Maintaining sales-enablement platforms such as Seismic
Infographics and design (DTP)
Newsletters, bulletin, and content writing
MIS reports and dashboards

What Defines Us

Over a decade’s experience in working with the marketing, sales, digital, business development, and reporting teams of financial services organisations across the globe

Hands-on experience in providing compelling banking proposals across multiple segments such as payables, receivables, and card and merchant services

Expertise in all facets of marketing material support and digital marketing

Proven record in implementing industry best practices across proposal, marketing, digital and sales-enablement platforms to ensure improved return on technology spending

Seamless transition and implementation with clearly outlined service-level agreements

Our Teams

Sailaja Devireddy

Senior Director, Head of Financial Marketing Services

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Narendra Babu

Senior Director, Financial Marketing Services (FMS)