Acuity Knowledge Partners rebrands to Acuity Analytics. Read press release

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Overview - Pharma Primary Market Research Support

The pharma sector has transformed significantly, with most pharma and biotech companies now focusing on launching new products, developing innovative technologies, virtual clinical trials, and rapid digitalisation, which are proving to be quite challenging. In this dynamic environment, pharma primary market research plays a crucial role in helping companies gather valuable insights directly from industry stakeholders.

Acuity Analytics team of subject-matter experts and significant expertise in strategic research and analysis, along with deep sector knowledge, have helped global pharma consulting and corporate clients implement tactical projects.

We conduct specialised research within the pharma space and support clients in areas such as clinical trial analysis, competitive benchmarking, pharma market intelligence, pipeline analysis, mergers and acquisitions, due diligence, strategic analysis, pharma market research, pharmaceutical competitive intelligence, pharma forecasting, sales by indication, drug launch, opportunity assessment and go-to-market strategic projects.

We empower our clients to develop and implement strategies to address the specific challenges the pharma sector faces and to keep abreast of emerging trends.

Pharma Primary Market Research Services & Support We Offer

Pharma Market Research

  • Market intelligence
  • Secondary- and primary-market research
  • KOL interviews
  • Market estimation sheets
  • Market sizing and forecasting

Drug Discovery and Development

  • Preclinical data research
  • Clinical pipeline analysis
  • Clinical trial data evaluation
  • Patent landscape analysis
  • Conference coverage
  • Lifecycle management strategy

Pharmaceutical Competitive Intelligence

  • Clinical trial analysis
  • Drug launch
  • Mergers and acquisitions, and due diligence
  • Current and emerging treatment landscapes
  • Key competitors
  • Strategic recommendations
  • Analysis and insights

Corporate Strategy and Research

  • Opportunity assessment
  • Market entry and due diligence
  • Portfolio management/optimisation
  • Retail and distributor ecosystems mapping
  • Customer and supplier analysis
  • Data analytics and sales analytics

What Defines Us

Our Teams

Manish Chandna

Senior Director, Corporates and Consulting

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Santosh Kumar

Director, Primary Research

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