About George Earp
George Earp is the Global Head of Sales for Data and Technology Services at Acuity. He helps clients unlock the power of data, AI, and digital solutions to achieve real business outcomes. Working closely with partners like Microsoft, Databricks, and Snowflake, George ensures we deliver innovation that drives growth and creates measurable impact.
George joined us through the Ascent acquisition and brings over 15 years of experience in data, AI, and digital transformation. His career spans leadership roles such as Chief Commercial Officer at Ascent and managing mid-market and enterprise public cloud teams at Rackspace. Earlier in his career, he held diverse roles at IBM, building a strong foundation in technology and commercial strategy.
He’s passionate about building diverse teams and actively supports initiatives like Women in Tech. George is also deeply engaged in ESG conversations, exploring how sustainability is reshaping enterprise and mid-market strategies.
Outside work, George is a Peloton enthusiast—he owns every piece of equipment and is eagerly awaiting the Peloton Row launch in the UK. Weekends are for rugby and family time with his wife, daughter, and son.
George holds a Bachelor of Science degree from Bath University and was recognised as Manager of the Year at Rackspace.
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