About Emma Crabtree
Emma Crabtree leads global sales, client engagement and marketing and she drives the company’s commercial growth strategy, expanding its data, analytics and agentic AI solutions across client segments and markets.
Emma brings over 25 years of leadership experience in commercial strategy, client engagement and financial services. Before joining Acuity Analytics, she was Group Chief Commercial Officer at IQ-EQ, where she led commercial excellence programmes that fuelled significant organic growth and strengthened client relationships.
Earlier, Emma held senior leadership roles at BNP Paribas Securities Services and RBC Investor & Treasury Services. At BNP Paribas, she served as Global Head of Sales for Asset Managers and Alternatives and led sales across EMEA and Continental Europe.
A graduate of Bournemouth University, Emma is known for her client-first mindset and her passion for building high-performing, collaborative teams.
Outside of work, she enjoys running, golf, cooking and travelling the world.
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