Customer Centricity and Experience Support

Overview

With the customer being king in the post-pandemic world, organisations are aligning their activities and attitudes around the customer. To be able to best serve the customer, organisations are not just working to improve their frontline experience but are also reimagining and rebuilding their internal teams and functions around their customer needs.

Acuity Analytics team of experts help organisations become customer-centric by understanding the customer requirements and identifying areas of improvement through analysis of huge data sets of customer and employee feedback. We also support organisations to align their products with the market and customer demands as well as resolve any customer challenges. Further, we also offer sales, marketing, and CRM support to enable organisations to adopt customer-centricity across all functions and departments.

Our extensive experience in research, analytics, and business transformation as well as our CX expertise makes us one of the most preferred partners for businesses looking to make a shift to customer-centric strategies across functions. Our services not only add value to the businesses but also help improve their KPIs.

Industries We Serve

Financial Institutions

Consulting Firms

Corporate Entities

Market Research Agencies

Support We Offer: Customer Experience Services

Customer Experience Program

Customer Experience Services
Strategy Formulation
- Understanding the industry
- Understanding the customer
- Strategy Plan
Voice of Customer (VoC) Solutions
- Planning and data gathering
- Data Analysis
- Reporting and Recommendations
Assessment
- Outer loop closure
- Post Implementation Assessment
- Maintaining the Momentum

Employee Experience (EX) Program: Customisable

Voice of Employee (VoE) Program Planning
- Questionnaire designing
- Survey programming
- Multiple survey tools/channels
- Customisable survey templates
- Designing KPIs to measure the impact
Employee Feedback Collection
- Screening list of employees directly/indirectly serving the customer
- Survey distribution across channels
- Feedback on processes, tools, resources/people, etc.
- Feedback on customer requirements
Feedback Analysis: Analyse
- Employee data analysis for all customer touchpoints
- Analyze employee data to understand employee motivations and pain points, customer issues, etc.
Insights and Assessment
- Insight generation and bespoke reporting
- Employee feedback loop closure
- Assessment of the EX program

Customer Relationship Management Support

Data Cleansing & Validation
- Identification of dirty data
- Validation against credible sources
Implementation & Migration
- CRM selection
- Data mapping and migration
- Implementing and customizing the CRM
- Maintaining and monitoring the system
CRM Administration
- Central PoC for research/contact creation
- Collaborating with CRM vendors to ensure data quality and maintenance
- Training users, & introducing custom training material & templates as required
- SOP/taxonomy documentation
Business Intelligence: Visualisation
- Data mining, profiling, analytics, and predictive modeling
- Interactive data visualization
- Tailor-made charts and dashboards for MI reporting
- Insight generation; identifying leads/ or sales opportunities

Product and Services Support

Understand the product & customer needs
- Product feedback/review
- Product performance analysis
- Customer personas
- Actionable insights based on product data
Strategic Analysis
- GTM Strategy
- Pricing analysis and benchmarking
- Competitive product benchmarking
- Market/product trends
- White space analysis
- Buyer assessment
- Product feasibility study
- Product market fit
- New product response assessment
- Product portfolio optimization
Implementation/Growth
- Product growth roadmap
- Feedback loop closure
- Value proposition for customers
- Growth analysis and estimation
- New geography expansion
- Identifying new opportunities
- Product launch planning
- Strategic recommendations for product enhancement/customization

Sales and Marketing Support

Lead Generation and Business Development
- Sales pursuit planning
- Prospect research and profiling
- Sales battle cards
- Account planning
- Lead generation
- Maintaining client database
Media Intelligence
- Media monitoring (news outlets, social media, websites etc.)
- Social media analytics and reporting
- Strategy research on marketing campaigns
- Media trends
Thought Leadership
- Thought leadership support
- Content creation for press releases, social media and other channels
Client Pitch Support
- Deep dive customer profiles
- Customer monitoring
- Client presentation support
- Executive bios
- Develop value proposition
Content Management and Graphics Support
- Sales/marketing collateral support
- DTP support - Design, Recreation and Formatting
- RFI and RFP support
- Content creation for website, products, communication, bulletins, etc.

What Defines Us

Strong domain expertise

Seasoned domain experts with a strong background in business transformation, working in close coordination with C-level executives and business heads

Proactive and experienced teams

Highly experienced pool of resources available to undertake end-to-end customer strategy services including CX and EX program planning, market research services, analytics and actionable reporting, product & services support, sales & marketing support, and CRM support